Porsche has taken center stage at the Auto Shanghai 2025 show with the world premiere of two exceptional variants of its legendary 911 lineup: the 911 Spirit 70 and the 911 GT3. Celebrating over six decades of automotive excellence, Porsche’s latest launches highlight a perfect blend of tradition, innovation, and performance.

Porsche 911: A Timeless Icon Reinvented

“The 911 is our icon. It fuses our heritage with cutting-edge sports car technology—and has been setting industry benchmarks for decades,” said Dr. Oliver Blume, CEO of Porsche AG, during the Auto Shanghai press conference. Blume emphasized that Porsche’s 2025 booth was designed to reflect this spirit, combining historical reverence with futuristic vision.

At the event, Porsche’s exhibition stand mirrored the exclusive atmosphere of the Porsche Museum in Stuttgart. Featuring nine historic models from Zuffenhausen, the display resembled an oversized glass showcase, blending design cues from the 1970s with modern elements. This nostalgic yet forward-looking design was the perfect backdrop for the debut of the 911 Spirit 70.

911 Spirit 70: A Heritage-Inspired Limited Edition

The Porsche 911 Spirit 70 is the third model under the brand’s Heritage Design strategy and is limited to just 1,500 units. Based on the 911 Carrera GTS Cabriolet, this collector’s edition features Porsche’s innovative T-Hybrid system, delivering an impressive 398 kW (541 PS) of power.

Key features of the 911 Spirit 70 include:

• New Olive Neo exterior color inspired by 1970s style.
• Iconic Pascha interior pattern is reminiscent of the late ’70s and early ’80s.
• Fuel Consumption (WLTP): 10.9–10.7 l/100 km
• CO₂ Emissions (WLTP): 246–242 g/km

With its retro-themed design and state-of-the-art hybrid technology, the 911 Spirit 70 offers an exclusive experience for collectors and enthusiasts alike.

911 GT3: A Performance Legend Returns to China

Marking a significant moment for enthusiasts, the Porsche 911 GT3 made its celebrated return to the Chinese market at Auto Shanghai 2025. Renowned for its motorsport DNA and track-focused engineering, the new 911 GT3 builds on a 25-year legacy of performance excellence.

Highlights of the 911 GT3:

• High-revving naturally aspirated engine producing 375 kW (510 PS).
• New lightweight folding bucket seats are designed for helmet compatibility.
• 911 GT3 Touring variant is available for the first time in China, offering a more understated look without the fixed rear wing.
• Fuel Consumption (WLTP): 13.8–13.7 l/100 km
• CO₂ Emissions (WLTP): 312–310 g/km

The GT3 can be extensively customized with tailored packages, allowing buyers to configure their ideal sports car for both track and street.

Special Edition Macan and Cayenne Models for China

Understanding the preferences of Chinese customers, Porsche also introduced new Passion and Active Editions of the Macan and Cayenne SUVs:

• Passion Editions: Urban-focused models featuring extended lifestyle-oriented standard equipment and popular luxury options.
• Active Editions: Off-road-ready variants equipped with rugged design elements and enhanced off-road capabilities for adventurous drivers.

These China-specific editions cater to diverse customer lifestyles, offering more personalization and functionality.

New Porsche Brand Space Coming to Shanghai

Building on the excitement of Auto Shanghai, Porsche announced plans to open a new brand pop-up space in the heart of Shanghai later this year. Inspired by the exhibition stand design, this immersive space will highlight Porsche’s core pillars: heritage, motorsport, and individualization, providing customers and fans with an interactive brand experience.