Tesla is facing a massive wave of public backlash as more than 200 demonstrations broke out across the U.S. this weekend as part of a coordinated “Global Day of Action.” Activists and protestors are calling for a boycott of Tesla vehicles and stock, citing CEO Elon Musk’s controversial role in government operations and his leadership of the Department of Government Efficiency (DOGE).
The protest campaign, dubbed “Tesla Takedown,” is taking place across the United States, Canada, and Europe, with organizers pushing for up to 500 protests globally. The movement urges Tesla owners to sell their vehicles and shareholders to divest as a form of resistance against Musk’s growing influence in public policy.
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Why Protesters Are Targeting Elon Musk and Tesla
Elon Musk has come under fire since joining the Trump administration and assuming leadership of DOGE, an agency focused on slashing federal spending and cutting regulatory oversight. Critics accuse Musk of misleading the public about government finances while attempting to shut down federal agencies, including:
- The United States Institute of Peace
- A proposed 20% staff reduction at the Internal Revenue Service (IRS)
Activists argue that Tesla has shifted from being an innovation symbol to a political lightning rod.
“It’s unfortunate that Musk has decided to use his power and riches for negative efforts,” said Austin Naughton, a protest organizer in Washington, D.C.
Protests Spread Nationwide: Key Locations & Attendance
Demonstrations remained nonviolent but were widespread and impassioned, with major turnouts reported in:
| Location | Estimated Protest Size |
|---|---|
| Georgetown, D.C. | 100+ |
| Rockville, MD | ~750 |
| Boston, MA | Hundreds (rain or shine) |
| Chicago, IL | ~200 |
| Palm Beach, FL | Protest nearly hit by SUV |
Attendees voiced concerns about Musk’s growing political power, the ethical direction of Tesla, and their dissatisfaction with billionaires influencing public policy.
“I’m sick of billionaires trampling over working class people,” said Alainn Hanson, who attended her first protest with her mother.
Rise in Violence and FBI Involvement
Although Tesla Takedown organizers emphasized peaceful protest, violent acts targeting Tesla properties have escalated in recent weeks. In Las Vegas, a man allegedly vandalized and firebombed several Tesla vehicles using a Molotov cocktail.
Due to these increasing attacks, the FBI has announced the creation of a special task force to address what it is now labeling “domestic terrorism” targeting Tesla. The agency is working with the ATF to investigate incidents in at least nine states, which include:
- Arson at Tesla facilities
- Gunfire and property damage
- Graffiti with anti-Musk and anti-government messages
“These attacks appear to be carried out by lone offenders and are occurring overnight,” said FBI Assistant Director Ben Williamson in a post on X (formerly Twitter).
The FBI has asked the public to report suspicious activity around Tesla facilities or threats made online.
Tesla Stock Slumps as Musk Responds to Backlash
Tesla (TSLA) stock has fallen dramatically, down 45% since December 17, closing at $263.55 on Friday. In response to both the stock plunge and ongoing protests, Musk addressed employees and the public.
“There are times when there are ‘rocky’ moments… Hang on to your stock,” he said during a company-wide address streamed on X.
In a separate interview with Fox News, Musk defended his role in DOGE and responded to vandalism concerns:
“My companies are suffering because I’m in the government,” he told host Bret Baier.
“Do you think it helps sales if Tesla dealerships are gonna be fire-bombed? Of course not.”
What’s Next for the “Tesla Takedown” Movement?
With momentum building and summer approaching, organizers vow that protests will continue. Activists plan to expand demonstrations, increase public awareness, and shift support toward alternative EV manufacturers and climate-focused organizations.
Key Goals of the Movement:
- Public divestment from Tesla stock
- Boycotting Tesla vehicles and services
- Raising awareness about DOGE’s policies
- Advocating for climate action without political overreach
“This isn’t just about Elon Musk,” said Joan Donovan, professor and protest advisor.
“This is about Americans taking back their voice — and their dollars — from unchecked power.”
