No announcement, no press event—just a silent shift. Mercedes-Benz has subtly redesigned its iconic three-pointed star logo, rolling out the new look without any formal communication. The update, implemented in February, replaced the familiar 3D chrome emblem with a minimalist flat, white version—so discreetly that many didn’t notice at first.
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Where the New Mercedes Logo Appears
The revamped design now features prominently across the brand’s digital and corporate identity:
- Annual reports
- Social media platforms
- Email signatures
- Official letterheads
However, fans of the classic aesthetic can breathe easy: the traditional silver 3D star remains unchanged on physical components like:
- Vehicle hoods
- Steering wheels
- Wheel caps
Mercedes Remains Silent—But the Intent is Clear
While Mercedes-Benz hasn’t released an official statement, sources within the company suggest the move was intentional and internally managed. The goal? A more modern, streamlined, and digitally optimized brand image. The flat design is particularly suited for screens, enhancing visibility and consistency across digital platforms.
A Return to Simplicity, Not the First Time
This isn’t Mercedes’ first venture into flat logo design. Back in 2007, the brand briefly introduced a similar simplified version. However, in 2010, under then-CEO Dieter Zetsche, the company reverted to the 3D look, which was considered more prestigious at the time. Now, amid a broader trend where minimalism defines premium, Mercedes is giving the flat emblem another chance.
A Logo with Over 100 Years of Legacy
The Mercedes star dates back to 1909 and represents Daimler’s original vision: producing land, sea, and air engines. Over the decades, the logo has undergone numerous transformations—from a golden star to versions framed by laurel wreaths to today’s refined minimalism. Yet, the three-pointed star has remained a constant symbol of innovation and excellence.
Conclusion: A Bold, Digital-First Identity
The design update has sparked mixed reactions. Some see it as clean and forward-looking; others feel it lacks the emotional depth of its predecessor. Regardless, the message is clear: Mercedes-Benz is driving toward a digital, electric future—and its branding is evolving to match.
