MILAN, Italy – April 2025 — Two icons of Italian prestige—Lancia and Cassina—reunited to honor innovation, sustainability, and Italian design mastery at Milan Design Week 2025. Their partnership is evidence of the sophistication of car and interior design in the exemplary New Lancia Ypsilon Edizione Cassina, a premium compact hatchback that combines the finest technology, environmental engineering, and unmistakable Italian flair.
As part of their presence at the high-profile design event (April 7–13, 2025), Lancia is offering tailor-made transport solutions in Milan with three Ypsilon Edizione Cassina vehicles, bringing VIPs and visitors to the Teatro Lirico Giorgio Gaber. There, they will be able to experience the “Staging Modernity” installation, a tribute to the 60th anniversary of the Le Corbusier®, Pierre Jeanneret®, and Charlotte Perriand® collections designed by Cassina—once more confirming the celebration of timeless design and modern reinterpretation of the event.
Contents
A Mix of Italian Heritage, Innovation, and Comfort
Lancia and Cassina’s collaboration is not just a marketing alliance—it is a meeting of minds and values. Both brands are imbued with Italy’s tradition of craftsmanship, elegance, and innovative design. Their coming together has yielded the New Ypsilon Edizione Cassina, a compact premium vehicle that is like an elegantly curated living space on wheels.
The Lancia Blue color of the exterior of the car is a bold statement, while the interior is rich in material sophistication. Cassina’s signature design flourish is unmistakable in elements like:
- A multifunctional center console “tavolino” with the Cassina logo
- Heated, massaging seats covered in Lancia Blue recycled velvet, a nod to the brand’s famous “Panno Lancia”
- Refined, eco-sustainable materials throughout the cabin that express the vision of both partners
This cabin is more than a place to sit—an Italian living space extended, delivering elegance, warmth, and personal space on the move.
Best-in-Class Performance with Sustainability at the Forefront
Offered with a 100% electric powertrain or hybrid powertrain, the 2025 Lancia Ypsilon Edizione Cassina squarely places itself at the forefront of the B-segment premium hatchback class. The electric variant emits no tailpipe emissions, while the hybrid achieves an ideal balance of efficiency and day-to-day usability.
The technological highlights are:
- Level 2 Autonomous Driving (standard).
- S.A.L.A. infotainment system: Lancia’s clever, easy-to-use interface.
- 10.25″ central touchscreen display.
- Full LED exterior lighting, among the best in class.
- Advanced parking aid systems for smooth maneuvering.
Thanks to this blend of efficiency, innovation, and comfort, the New Ypsilon Edizione Cassina is a true reference point in eco-friendly urban mobility.
The Experience Continues at Casa Lancia
Besides the vehicle itself, Lancia’s collaboration with Cassina also extends to the brand’s physical spaces. Casa Lancia, the brand’s new showroom template, has the same philosophy of Italian hospitality. Less dealership in concept than boutique in design, these spaces incorporate:
- Cassina furniture with comfort and opulence.
- The integration of dark and light colors and natural light by way of big windows.
- Cars are placed like pieces of design sculpture, asking to be admired from every direction.
They give customers a multi-sensory brand experience in which the automotive and design worlds coexist in perfect harmony.
A Celebration of Legacy and Future Ambitions
Lancia: A Brand in Renaissance
With 117 years of motoring excellence, Lancia stays faithful to eternal Italian style. From the timeless Flaminia and Aurelia B24 Spider to rally legends like the Delta Integrale and Stratos, Lancia has continually pushed the boundaries of style and performance.
And now, on a bold 10-year masterplan, the brand embarked upon a renaissance powered by electrification, design innovation, and sustainability—evident in a clear vision for the future by the Ypsilon Edizione Cassina.
Cassina: Masters of Modern Italian Design
Founded in 1927, Cassina revolutionized Italian furniture design with the use of industrial design techniques. Over the decades, the firm has collaborated with legendary designers and architects like Le Corbusier, Charlotte Perriand, and Vico Magistretti and developed innovative design concepts into everyday masterpieces.
Cassina philosophy, encapsulated in “The Cassina Perspective,” combines Modernist icons with contemporary creativity to create warm, emotionally rich spaces. Their long-standing collaboration with Lancia speaks to the mutual vision for design leadership rooted in innovation and sustainability.
As Milan Design Week 2025 gets underway, Lancia and Cassina aren’t just exhibiting a car—exhibiting a statement of culture. From the artwork-great homage in the Teatro Lirico Giorgio Gaber to the sensory indulgence of the Ypsilon Edizione Cassina’s cabin, this collaboration is the very definition of Italy’s ability to marry style, technology, and ecologism in a manner that few can match.
