Honda once more established itself as the leader in automotive excellence by claiming five premier honors in the 2025 Kelley Blue Book Consumer Choice Awards—the most for any auto company. The company claimed the Best Overall Brand, Most Trusted Brand, Best Value Brand, Best In-Vehicle Experience Brand, and Best Performance Brand titles.

This historic feat adds another measure of proof to Honda’s continued popularity among American consumers, driven by the brand’s reputation for quality, innovation, reliability, and value.

Honda’s 2025 Kelley Blue Book Consumer Choice Awards:

• Best Overall Brand
• Most Trusted Brand
• Best Value Brand
• Best In-Vehicle Experience Brand
• Best Performance Brand

With this year’s success, Honda has now achieved a total of an impressive 37 Kelley Blue Book Consumer Choice Awards (previously known as Brand Image Awards), the most by any automobile company. This roll call includes a record nine “Best Overall Brand” awards over the past 12 years and eleven “Best Value Brand” titles over the past 11 years.

How the Kelley Blue Book Consumer Choice Awards Are Determined

Kelley Blue Book Consumer Choice Awards are based on data that measures car companies’ brands via Kelley Blue Book’s Brand Watch study. Comprehensive online study mines the insight of more than 12,000 in-market new-vehicle shoppers annually on KBB.com.

Brand Watch tracks consumers’ driving purchasing behavior drivers such as familiarity with brand name, brand loyalty, technology present in vehicles, driving dynamics, and value-perceiving factors, forming a complete research of top-branded vehicles that consumers have favorably seen about.

Honda’s Award-Winning Lineup

Honda’s complete lineup of clean, safe, fun-to-drive, and connected vehicles remains attractive to a broad range of customers across the United States. The 2025 Honda model lineup includes:

• Sedans: Civic, Accord
• SUVs: HR-V, CR-V, Passport, Pilot, Prologue (electric SUV)
• Trucks: Ridgeline pickup
• Minivans: Odyssey

Honda’s electrified vehicle lineup now accounts for more than 25% of all U.S. sales in 2024 and consists of hybrid-electric versions of the Civic, Accord, and CR-V, the new fully electric Prologue SUV, and the fuel-cell-powered CR-V e: FCEV. A highly anticipated hybrid Prelude will arrive later this year.

Commitment to American Manufacturing

Honda has produced automobiles in America for more than 40 years and boasts eight significant auto production plants around the country. More than 99% of the Honda vehicles sold in America during 2024 were built in North America—approximately 60% here in the United States, from a mix of domestic and imported parts.

Its historic presence here reiterates Honda’s belief in quality workmanship, as well as building the environment responsibly and generating employment all over America.