Ford is rolling out a major incentive package for electric vehicle (EV) buyers in the UK, offering free home chargers, energy bonuses, and long-term support. The move comes as Ford expands its global EV footprint and introduces the electric version of its best-selling Puma crossover.
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Ford Brings “Power Promise” EV Perks to the UK Market
Originally introduced in the U.S. in late 2023, Ford’s “Power Promise” program is now making its way across the Atlantic. UK customers who purchase a Ford electric vehicle will receive a free wall box home charger with standard installation included—a key barrier removed for many potential EV adopters.
Key Benefits of Ford’s UK EV Offer:
- Free wall box EV home charger with standard installation
- 10,000-mile home energy bonus
- 8-year/100,000-mile EV battery warranty
- Five years of free scheduled servicing
- Five years of complimentary towing assistance
- Access to over 33,000 UK public chargers via Ford’s Blue Oval Charge Network
Puma Gen-E Headlines Ford’s Expanding UK EV Lineup
The timing of this announcement aligns with the debut of the new all-electric Puma Gen-E, Ford’s electric take on its best-selling model in Europe. With a UK starting price of £30,795 ($39,300), the Puma Gen-E is positioned to attract budget-conscious EV buyers looking for performance, practicality, and value.
Ford’s current UK EV portfolio includes:
| Model | Body Style | Starting Price (UK) |
|---|---|---|
| Puma Gen-E | Crossover SUV | £30,795 |
| Mustang Mach-E | SUV | From £42,530 |
| Explorer Electric | SUV | TBA |
| Capri EV (Upcoming) | Coupe-SUV | TBA |
| E-Tourneo Custom | MPV | TBA |
| E-Tourneo Courier | Compact Van | TBA |
Energy Savings Through Octopus Partnership
To further sweeten the deal, Ford has partnered with Octopus Energy, the UK’s leading electricity supplier. EV owners can enroll in Intelligent Octopus Go, a smart charging plan that enables overnight charging at just 7p per kWh, offering up to 70% savings compared to standard rates.
- ⚡ Charging a Puma Gen-E could cost as little as £3.23 for a full charge—under $5.
Already have a home charger installed? Ford will offer buyers a £500 ($650) rebate instead.
Ford Expands EV Incentive Strategy Globally
After its U.S. debut, Ford extended the Power Promise program to Canada and now the UK. The company aims to simplify EV ownership while lowering the total cost of ownership, key factors in helping more drivers make the switch from gas to electric.
Ford research shows the potential savings:
- Mustang Mach-E AWD Extended Range: Saves $26 per fill-up vs. gas
- F-150 Lightning Lariat: Offers up to $55 in savings per full charge compared to gas trucks
The Power Promise program is set to run in the U.S. and Canada until June 30, 2025, with UK timelines expected to mirror that duration.
