Paris, April 8, 2025 — Two iconic French brands, DS Automobiles and Michelin Editions, have revolutionized the electric travel experience through a new editorial partnership. Their collaborative project, The Art of Electric Travel, launches on April 25, 2025, offering a curated guide to discovering France with serenity, sustainability, and style—powered by electric vehicles.
Contents
A Visionary Collaboration Between French Innovators
This exclusive partnership unites DS Automobiles’ luxury electric mobility expertise with Michelin’s century-old legacy in travel guidance. The result is a beautifully crafted 400-page guidebook that reimagines EV tourism, turning charging stops into cultural opportunities and scenic road trips into refined adventures.
Key Highlights:
- 30 handpicked electric road trip routes across France
- Detailed charging infrastructure maps
- Curated gastronomic destinations, outdoor activities & cultural spots
- Special focus on slow travel, local exploration, and eco-conscious tourism
“The Art of Electric Travel embodies our French avant-garde spirit and redefines electric mobility as an invitation to explore,” said Xavier Peugeot, CEO of DS Automobiles. “With DS N°8 offering up to 750 km of all-electric range, we’re merging innovation and the pleasure of discovery.”
Transforming Charging Time into Cultural Discovery
Rather than viewing EV charging as a delay, the guide repositions it as a moment for enrichment. Travellers are encouraged to slow down, reconnect with the road, and embrace spontaneous detours—reflecting a deeper philosophy of modern tourism.
Philippe Orain, Director of Michelin Travel Guides, emphasized the guide’s mission:
“This partnership invites travellers to experience France differently—through sustainable travel, iconic destinations, and the rediscovery of meaningful road journeys in the electric age.”
Expert Insight: A Historian’s Perspective on the Evolution of Travel
Mathieu Flonneau, a mobility historian and contributor to the guide’s foreword, draws parallels between the early days of motoring and today’s EV transition.
In Flonneau’s Words:
- On the guide’s significance: “Much like how early Michelin Guides reassured first-time drivers, this new edition offers support and structure to a growing EV audience.”
- On electric travel today: “EV travel is not restrictive; it’s transformational. It reinvents how we think of distance, time, and connection.”
- On the future of road tourism: “Each charging pause becomes a purposeful stop—transforming the journey into a series of meaningful proximities.”
Product Availability
- Title: The Art of Electric Travel
- Launch Date: April 25, 2025
- Price: €24.95
- Pages: 400
- Availability: Major bookstores and online retailers
About DS Automobiles
Founded in Paris in 2014, DS Automobiles is a premium carmaker blending cutting-edge electric technology with French elegance. With a fully electrified lineup—including the upcoming DS N°8, capable of up to 750 km range—DS continues to shape the future of sustainable mobility across its global network of nearly 450 DS Stores in 40 countries.
Visit www.DSautomobiles.com | Follow @DS_Automobiles
About Michelin Editions
A leader in travel publishing, Michelin Editions offers over 1,000 travel and mapping references across 90 countries. From Michelin road maps to its world-renowned MICHELIN Guide, the brand champions authentic cultural experiences and responsible tourism.
