Bentley Motors is strengthening its footprint in Scandinavia with the grand opening of a brand-new Bentley Stockholm showroom and workshop in Järfälla, just outside the Swedish capital. Strategically located at Allmänningsvägen 73, the new facility offers a premium customer experience for sales, service, and personalization, reinforcing Bentley’s commitment to excellence, innovation, and craftsmanship in the Nordic region.
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A Luxurious Brand Experience for Swedish Customers
Spanning 450 square meters, the newly launched Bentley Stockholm showroom has been meticulously designed to deliver a truly immersive luxury experience. Visitors can explore a curated lineup of the latest Bentley models, including the next-generation Continental GT, Continental GTC, and the Bentayga S Black Edition.
Key Features of the New Facility:
- Private configuration lounge for bespoke personalization
- Dedicated Bentley service workshop with two model-exclusive lifts
- Genuine spare parts department for precision maintenance
- Seamless integration of after-sales support with premium service standards
This flagship facility will be operated by Semler Premium, Bentley’s long-standing retail partner in Denmark. Their expansion into Sweden ensures Bentley owners continue to receive unmatched expertise and tailored service from a proven brand ambassador.
Debut of the Next-Gen Continental GT with Ultra Performance Hybrid Powertrain
Leading the showroom lineup is the all-new Continental GT, heralded as the most powerful road-going Bentley ever built. The vehicle features Bentley’s Ultra Performance Hybrid system, generating 782 PS and 1,000 Nm of torque, while dramatically lowering emissions to just 29 g/km CO₂. This hybrid innovation ensures peak performance alongside enhanced environmental sustainability—perfect for regions with strict emissions regulations.
Continental GT Performance Highlights:
- New two-chamber air springs
- Dual-valve dampers
- Bentley Dynamic Ride 48V active anti-roll control
- Electronic limited-slip differential (eLSD)
- Torque vectoring for agile handling
- Rear-biased 49:51 weight distribution for refined ride comfort
Flying Spur and Bentayga S Black Edition Complete the Model Showcase
Alongside the new Continental GT, customers can experience the Flying Spur, Bentley’s ultimate luxury sedan, combining handcrafted interiors with agile performance. Rounding out the launch lineup is the Bentayga S Black Edition, offering a bold design, versatility, and the refinement expected of Bentley’s premier SUV.
Executive Statements
“The opening of Bentley Stockholm with Semler Premium marks a major milestone in our strategy to grow Bentley’s presence in Sweden. This cutting-edge showroom reflects our dedication to innovation and customer experience. We’re especially excited to showcase the groundbreaking Continental GT to our Swedish clientele.”
– Richard Leopold, Regional Director, Bentley Motors Europe, UK & MEAI
“Sweden’s passion for precision engineering, performance, and design makes it the perfect home for Bentley. Bentley Stockholm will be more than a showroom—it will be a destination for luxury, craftsmanship, and personalization.”
– Jonas Haglund, General Manager, Bentley Stockholm
About Bentley Stockholm
Bentley Stockholm is the official Bentley retailer for Sweden, offering a comprehensive suite of services including new and certified pre-owned vehicle sales, factory-trained maintenance, and bespoke Mulliner personalization. Operated by Semler Premium, the facility sets a new benchmark for automotive luxury in the Swedish market.
