Audi prepares major showcase at 2025 Auto Shanghai with focus on electric mobility, regional innovation, and strategic China partnerships.
Audi is set to make a significant impact at Auto Shanghai 2025, taking place from April 23 to May 2, with the debut of 19 new models across its main and regional lineups. This includes the highly anticipated unveiling of the AUDI E5 Sportback, the first production vehicle from its new China-only sub-brand, AUDI (styled in all caps).
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Key Debuts: Audi E5 Sportback and Four Additional Models
The spotlight will be on the all-electric AUDI E5 Sportback, designed exclusively for the Chinese market. The new model represents a fusion of premium Audi DNA with features tailored specifically to next-gen Chinese consumers. The name reflects its identity:
- E for electric powertrain
- 5, marking its position in the mid-size segment
- Sportback denotes Audi’s sleek coupe-inspired design
The AUDI E5 Sportback will hit the Chinese market in late summer 2025.
Joining the E5 Sportback on stage are four other major premieres:
- Audi A6L e-tron (produced at the new Audi FAW NEV plant in Changchun)
- Audi A5L
- Audi A5L Sportback
- Audi Q5L
Audi CEO Gernot Döllner: “Audi Delivers in China”
Speaking ahead of the event, Audi CEO Gernot Döllner emphasized the brand’s long-term commitment to the Chinese market:
“Last year, we took key steps to secure future success in China together with our joint-venture partners FAW and SAIC. As this important market develops further, our tailored models continue to grow in importance. At 2025 Auto Shanghai we are going to show that Audi delivers in China.”
For the first time, Audi and its local partners FAW and SAIC will share a joint booth at the event, displaying a total of 19 models. The setup will feature both the traditional four-ring Audi branding and the bold new identity of the AUDI sub-brand.
Visitors Can Expect:
- Hands-on experiences with Audi’s electric range and charging innovations
- Insights into advanced driver assistance systems
- Demonstrations of next-gen aerodynamics and lighting design
- Interactive displays on Quattro performance and brand heritage
Next-Gen Smart Cockpit for China
Also debuting is Audi’s next-generation intelligent cockpit, developed specifically for Chinese drivers. Powered by a new electronics architecture, the system supports full customization of the digital user interface, connectivity, and infotainment experience, creating a seamless and holistic digital environment.
Auto Shanghai 2025 Key Info
| Event Detail | Information |
|---|---|
| Dates | April 23 – May 2, 2025 |
| Audi Press Conference | April 23, 9:40 a.m. (Shanghai time) |
| Location | Hall 5.1 H, Booth 5A03 |
