Audi Exclusive is marking its 30th anniversary with a stunning debut at Milan Design Week 2025. The brand is showcasing an upgraded version of the Audi A6 Avant, customized with new materials, color palettes, and refined interior options that reflect Audi’s unmatched attention to detail and design personalization.
Contents
- 1 Celebrating 30 Years of Audi Exclusive Craftsmanship
- 2 Design Week Debut: The A6 Avant in Baikal Blue and Neodymium Gold
- 3 Highlights from Milan Design Week 2025
- 4 Class-Leading Aerodynamics and Lighting Innovation
- 5 Custom Color Options: Over 20 Finishes and Distinctive Wheel Designs
- 6 Luxurious Interiors with Unmatched Detail
- 7 Personalized Consultation at Audi Exclusive Studios
- 8 Design Your Dream Audi with the Exclusive Customizer Tool
Celebrating 30 Years of Audi Exclusive Craftsmanship
Since 1995, Audi Exclusive has led the way in premium automotive personalization, allowing drivers to transform their vehicles into one-of-a-kind masterpieces. This year, the brand continues that tradition by introducing new finishes, textiles, and trims, giving the Audi A6 Avant a distinctive identity that blends performance with elegance.
Design Week Debut: The A6 Avant in Baikal Blue and Neodymium Gold
At the heart of Audi’s Milan showcase is a specially customized A6 Avant, featuring an interior finished in Baikal Blue and Neodymium Gold. The bold color combination is enhanced by contrast stitching and Vanadium trim applications, creating a refined and dynamic ambiance.
Color & Trim Designer Nadine Wolfinger explains:
“Neodymium, a rare-earth metal, inspired our latest hues. Combined with the vivid Baikal Blue, the interior takes on a luminous and luxurious quality—bold in sunlight, soothing in low light.”
Highlights from Milan Design Week 2025
- Material Bar Experience: Attendees can explore the extensive customization possibilities via interactive displays, including leather seating islands with diverse color and stitching options.
- Exhibitions: Dedicated showcases on aerodynamics and lighting design reveal how Audi fuses form and function.
- Art Installation: A creative exhibit draws inspiration from the A6 Avant’s sleek lines and aerodynamic performance.
Class-Leading Aerodynamics and Lighting Innovation
The A6 Avant’s striking exterior isn’t just for looks—it delivers an exceptional drag coefficient of 0.25, the best ever for a combustion-engine Avant in Audi history. The second-generation digital OLED taillights, optional on the model, elevate both style and safety with advanced illumination technology.
Custom Color Options: Over 20 Finishes and Distinctive Wheel Designs
Drivers can select from 11 standard exterior colors, including the all-new Midnight Green, Ascari Blue Metallic, and Daytona Gray Pearl Effect—the latter two reserved for S line variants. Audi Exclusive offers even more personalization through its signature palette, featuring iconic finishes like Nogaro Blue, Merlin Pearl Effect, and Siam Beige Metallic.
Wheel Options
| Wheel Type | Features |
|---|---|
| 21-inch Multi-Spoke | Metallic black with tri-color accents in Neodymium Gold and silver |
| Audi Sport Burnished | High-contrast visual impact with performance appeal |
Luxurious Interiors with Unmatched Detail
Audi Exclusive now offers 11 primary interior colors and three accent hues. Notable additions include Ginger White, Mint Gray, Mora Violet, and the spotlighted Baikal Blue and Neodymium Gold.
Interior Design Packages
1. Baikal Blue & Neodymium Gold Package
- Sports seats in fine Nappa leather with diamond-patterned stitching
- Dinamica suede-like trim (50% recycled) in blue with neodymium contrast
- Coordinated accents on the dashboard, doors, center console, and steering wheel
2. Kaskade Textile & Neodymium Gold Package
- Light gray Kaskade fabric inspired by natural wool
- Eco-friendly materials with undyed textiles and recycled polyester
- Warm gold accents and a modern textile aesthetic
Optional Enhancements
- Bright Orange Stitching: Adds a bold, sporty contrast
- Exclusive Inlays: New offerings like poplar, natural silver, brown and light gray linen bring unique textures and recycled elements into the mix
Personalized Consultation at Audi Exclusive Studios
Since 2005, Audi has welcomed global customers to its exclusive studios in Neckarsulm and Ingolstadt, where product specialists help craft bespoke configurations. Customers receive one-on-one support to realize their dream vehicle, exploring all finishes, trims, and materials in person.
Design Your Dream Audi with the Exclusive Customizer Tool
In celebration of the 30th anniversary, Audi’s Exclusive Customizer Tool has been updated to include the latest color and material options. Available both online and in-studio, this high-resolution 3D configurator allows users to experiment with combinations of exterior finishes, interior palettes, wheel styles, and stitching details in real time.
