American Honda Motor Co., Inc. (AHM) continues its strong sales momentum in 2025, posting record-breaking results across multiple segments for both March and the first quarter (Q1). With continued consumer interest in fuel-efficient and electrified vehicles, Honda and Acura brands are seeing significant growth, particularly in light trucks and hybrid-electric models.
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March & Q1 2025 Sales Overview
| Metric | March 2025 | YoY % | Q1 2025 | YoY % |
|---|---|---|---|---|
| Total AHM Sales | 147,792 | +13.2% | 351,577 | +5.3% |
| • Cars | 39,326 | -11.6% | 95,800 | -15.2% |
| • Trucks | 108,466 | +26.1% | 255,777 | +15.8% |
Honda Brand Sales Performance
| Metric | March 2025 | YoY % | Q1 2025 | YoY % |
|---|---|---|---|---|
| Total Honda Sales | 135,040 | +13.9% | 320,811 | +5.7% |
| • Cars | 36,666 | -10.7% | 89,588 | -13.7% |
| • Trucks | 98,374 | +26.9% | 231,223 | +15.8% |
- Best month since June 2021
- Record March and Q1 for electrified vehicles
- All-time best month for light trucks
Acura Brand Sales Performance
| Metric | March 2025 | YoY % | Q1 2025 | YoY % |
|---|---|---|---|---|
| Total Acura Sales | 12,752 | +6.6% | 30,766 | +1.3% |
| • Cars | 2,660 | -23.2% | 6,212 | -31.8% |
| • Trucks | 10,092 | +18.7% | 24,554 | +15.5% |
- Strongest month of the year for Acura SUVs
- Electrified models and new releases help drive momentum
Electrified Sales Hit New Highs
- March Electrified Sales (EVs + Hybrids): 45,831 units – Best March ever
- Q1 Electrified Sales: 110,022 units – All-time quarterly record
“Our sales results continue to reflect the strengths of the Honda and Acura brands with record March and 1st quarter sales for both light trucks and electrified models,” said Lance Woelfer, Vice President of Auto Sales at American Honda. “Our flexible strategy offering fuel-efficient petrol, hybrid-electric, and battery-electric models is clearly resonating with customers.”
Top Honda Highlights – March 2025
Light Trucks
- CR-V: 45,587 units – Best month in history, with hybrids accounting for 54% of sales.
- Pilot: 13,589 units – +7.2% YoY for March, +8.6% for Q1.
- Passport: 5,558 units – Record March, +87.8% YoY as the all-new model reaches dealers.
- HR-V: Over 15,000 units – New March record and second-best month ever.
- Odyssey: Surpasses 10,000 units – First time in four years.
- Ridgeline: 4,831 units sold.
- Prologue: 2,884 units – Best month of 2025 for the EV SUV.
Passenger Cars
- Civic: 24,625 units – Best month of 2025, boosted by record hybrid sales (8,642 in March; 20,192 for Q1).
- Accord: Over 12,000 units sold with 63% hybrid share.
Honda Product News
- Five 2025 Honda models earned IIHS Top Safety Pick or better.
- All NHTSA-tested vehicles received top NCAP crash-test ratings.
- All-new 2026 Honda Passport debuts with rugged design and off-road capabilities.
Top Acura Highlights – March 2025
- SUVs: 10,092 units – +18.7% YoY for March; +15.5% in Q1.
- MDX: 4,212 units
- RDX: 3,767 units
- ZDX (All-electric): 1,935 units – All-time monthly record
- Integra: 1,920 units – continues to lead the premium compact segment, capturing 35% of that market.
Acura Product News
- All-new Acura ADX: Premium compact SUV designed to attract younger, premium buyers.
- Integra: Maintains leadership in the gateway premium compact class as inventory improves.
March & Q1 2025 Recap
- American Honda sets multiple sales records for March and Q1 2025 across light trucks, hybrids, and EVs.
- Electrified models are gaining significant traction, with hybrid sales driving strong growth in key nameplates.
- Both Honda and Acura brands are well-positioned for continued momentum thanks to diversified powertrain options and strong consumer demand for SUVs and hybrids.
