Alfa Romeo has officially launched a commemorative logo marking its 115th anniversary, paying homage to more than a century of Italian automotive passion, performance, and design. The newly unveiled logo is set to headline a year of global events, car club celebrations, and merchandise as the brand honors key moments that shaped its iconic legacy.
Contents
A Symbolic Debut Tied to Historic Victories
The celebratory emblem was revealed in tandem with two defining motorsport milestones:
- The 1930 Mille Miglia victory by Tazio Nuvolari in the Alfa Romeo 6C 1750 Gran Sport
- The 1923 Targa Florio debut of the Quadrifoglio, Alfa Romeo’s iconic four-leaf clover emblem
These legendary events represent the brand’s racing DNA—speed, courage, and Italian engineering at its finest.
A Modern Logo Rooted in Tradition
Alfa Romeo’s 115th anniversary logo blends historic symbolism with modern design cues:
- Diagonal “115” typography evokes movement and innovation
- The number “5” is entwined with the Biscione, Alfa Romeo’s signature serpent emblem, adding depth and heritage
- Bold black and Alfa red color palette reinforces the brand’s values: sportiness, passion, and Italian elegance
The minimalist yet expressive design will be widely used across official Alfa Romeo communications, global club activities, and special edition merchandise.
Celebrating with Global “Alfisti” Fans
Over 250 Alfa Romeo clubs worldwide are invited to use the new logo in local events, rallies, and community-driven initiatives. The brand emphasizes that this symbol is not just a design, but a heartfelt tribute to the global “Alfisti” community who share a deep-rooted passion for the marque.
On June 24, 2025, Alfa Romeo officially turns 115 years old, and this emblem serves as the anchor for an extraordinary calendar of commemorations throughout the year.
A Year Packed with Legendary Anniversaries
Alfa Romeo’s 115th year also coincides with several landmark automotive and motorsport anniversaries:
| Year | Event | Significance |
|---|---|---|
| 1925 | GP Tipo P2 Victory | First-ever World Motor Championship win |
| 1950 | Tipo 158 “Alfetta” | First Formula 1 World Championship title (driver: Nino Farina) |
| 1955 | Giulietta Berlina | Elegant everyday sedan launched at Turin Auto Show |
| 1965 | Giulia Sprint GTA | Iconic lightweight racer debuts in Amsterdam |
| 1975 | 33 TT 12 | Wins World Championship for Makes |
| 1985 | Alfa 75 | Last production model on the Alfetta platform |
Each anniversary underscores Alfa Romeo’s dual legacy in racing success and automotive innovation.
The Legacy of the Quadrifoglio and Mille Miglia
- At the 1930 Mille Miglia, Nuvolari and Guidotti’s victory was the first to break an average 100 km/h speed over the entire course, marking a major motorsport milestone.
- The 1923 debut of the Quadrifoglio symbolized Alfa Romeo’s pursuit of luck, speed, and excellence, first seen on Ugo Sivocci’s winning RL TF at the Targa Florio. The four-leaf clover would become a defining mark of Alfa Romeo performance models.
These moments embody the brand’s fearless spirit and technical brilliance, both then and now.
Looking to the Future with Heritage in Mind
Alfa Romeo’s commemorative logo isn’t just a nod to the past—it’s a statement of intent. As the brand continues evolving into the electrified era, it carries forward the legacy of bold design, passionate engineering, and racing spirit defining its 115-year journey.
