Bugatti has once again spotlighted the unparalleled dedication and craftsmanship of its global service partners with the 2024 Bugatti Service Excellence Program. Reflecting the brand’s enduring mantra—“If comparable, it is no longer Bugatti”—this initiative recognizes the teams that exemplify perfection in maintaining the world’s most prestigious hypercars.

Recognizing Service Excellence Worldwide

Launched in 2021, the Bugatti Service Excellence Program is designed to reward authorized service centers that deliver unmatched customer care, technical precision, and alignment with Bugatti’s legacy of performance and luxury.

2024 Regional Award Winners:

• Global Service Partner of the Year: Bugatti UAE (Middle East & Asia)
• Best in North America: Bugatti Greenwich
• Best in Europe: Bugatti Zurich
• Most Improved Partner: Bugatti Vienna

These elite partners have demonstrated superior service capabilities, deep technical expertise, and a commitment to delivering the bespoke ownership experience Bugatti customers expect.

Precision Service Backed by Legacy and Training

Every Bugatti service partner operates with a singular goal: to uphold the brand’s uncompromising standards. From hyper-detailed diagnostics to factory-level maintenance, each technician undergoes Bugatti Customer Service Accreditation Training at the marque’s spiritual home in Molsheim, France.

This training program connects global teams with the Bugatti engineers and designers at the heart of the brand, fostering a culture of excellence that spans continents.

“Delivering a unique customer service requires us to pursue an equally incomparable approach to fostering collaboration with our partners.”
— Alexis Ploix, Director of Aftersales and Customer Service, Bugatti

Bugatti’s Vision for the Tourbillon Era

As Bugatti enters its next chapter—the Tourbillon era—the marque is doubling down on its customer-first philosophy. Service partners are not just technicians; they are custodians of a brand that values heritage, precision, and peerless craftsmanship.

“By recognizing the efforts of our highly trained and valued service partners, we ensure that Bugatti ownership continues to offer an unrivaled experience.”
— Alexis Ploix

Why Service Excellence Matters to Bugatti Owners

Bugatti owners demand the best, and Bugatti delivers through:

• Factory-certified expertise
• Global network of trained service partners
• Cutting-edge diagnostics and maintenance
• Unmatched customer experience standards

Each vehicle is treated as a work of art, and every service interaction reflects that philosophy, down to the finest detail.