Brussels, April 24, 2025 – Toyota Motor Europe (TME) has announced its first quarter 2025 sales results, delivering 321,067 units across the Toyota and Lexus brands—marking a +0.4% year-on-year increase and outperforming a European auto market that contracted by -2.0%.
The growth was powered by a surge in electrified vehicle sales, which represented a record 78% of total sales, led by Toyota’s diverse lineup of hybrid, plug-in hybrid, battery electric (BEV), and fuel cell electric (FCEV) models.
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Key Q1 2025 Sales Highlights
| Category | Q1 2025 | YoY Change |
|---|---|---|
| Total Toyota & Lexus Sales | 321,067 vehicles | +0.4% |
| Electrified Vehicle Sales | 248,842 vehicles | +7% |
| Battery Electric Vehicle Sales | 15,325 vehicles | +30% |
| Plug-in Hybrid Sales | 25,890 vehicles | +155% |
| Total Toyota Sales | 298,971 vehicles | -0.5% |
| Total Lexus Sales | 22,096 vehicles | +15% |
Electrification Leads the Charge
TME’s electrified mix hit 78%, a +5 percentage point increase YoY. Regional breakdown:
- Western Europe: 80% electrified
- Eastern Europe: 60%
- Lexus: 100% electrified in Western Europe, 95% across all Europe
Top Electrified Models:
- Toyota Yaris Cross Hybrid: 49,079 units
- Toyota C-HR Hybrid/PHEV: 41,830 units
- Toyota Corolla Hybrid: 32,562 units
- Lexus NX Hybrid/PHEV: 7,823 units
- Lexus LBX Hybrid: 7,345 units
Toyota Retains #2 Spot Among Europe’s Best-Selling Brands
Despite a slight dip of -0.5%, Toyota held strong as the second-best selling passenger car brand in Europe, led by:
| Top Toyota Models (Q1 2025) | Units Sold |
|---|---|
| Yaris Cross | 49,079 |
| Yaris | 45,065 |
| Toyota C-HR | 41,830 |
| Corolla Range | 41,175 |
| Aygo X | 25,221 |
| RAV4 | 23,024 |
Lexus Achieves Record Q1 Sales, Surpasses Premium Market
Lexus posted its best-ever Q1, delivering 22,096 units, up 15% YoY, and capturing a record 2.6% premium market share. Key growth drivers:
| Top Lexus Models (Q1 2025) | Units Sold |
|---|---|
| NX Hybrid & PHEV | 7,883 |
| LBX Hybrid | 7,345 |
| RX Hybrid & PHEV | 1,411 |
| UX Hybrid/BEV | 2,497 |
Lexus also reported +19% growth in electrified sales, maintaining a near-total electrified lineup across Europe.
Manufacturing and Market Footprint
Toyota’s European manufacturing network supports local production for key models including the Yaris, Corolla, C-HR, and Aygo X, built across plants in France, the Czech Republic, Turkey, and the UK.
Toyota has:
- 8 manufacturing plants in Europe
- Over €12 billion in regional investment
- ~26,000 employees
- Over 14.7 million vehicles on European roads
Looking Ahead: Electrification Expansion & New Model Launches
According to Till Conrad, Executive Vice President of Sales at TME:
“Despite market contraction, our performance reflects the strength of our multi-pathway strategy—offering customers hybrid, plug-in, BEV, and hydrogen options. With new models arriving in 2025 and 2026, we’ll continue to lead the transition to zero-emission mobility.”
Toyota plans to achieve 100% CO₂ reduction in all new vehicles sold in Western Europe by 2035, further aligning with its “Mobility for All” and sustainability vision.
Automotive industry expert and editor of Vhiclo, specializing in car news, EV technology, and in-depth vehicle analysis. With years of experience in the field, Koutaibah provides trusted insights for enthusiasts and professionals alike.
