Audi showcases 19 models, with high-profile debuts of the A5L, Q5L, A6L e-tron, and the brand-new AUDI E5 Sportback.

Shanghai, April 23, 2025—Audi launched five groundbreaking new models at the 2025 Auto Shanghai, cementing its twin strategy in China in the electric and combustion engine segments. The premium manufacturer, together with local joint venture partners FAW and SAIC, is featuring a robust portfolio of 19 models at the exhibition, which runs from April 23 to May 2.

Among the headlining debuts are the Audi A5L, A5L Sportback, Q5L, A6L e-tron, and the much-anticipated AUDI E5 Sportback—the first production model from Audi’s new sub-brand tailored specifically for the Chinese market.

Driving Audi’s Next Chapter in China

Audi CEO Gernot Döllner described 2025 as a pivotal year: “We’re launching our strongest-ever model initiative in China, led by new battery-electric and combustion-powered vehicles developed with our partners FAW and SAIC. Our China-exclusive brand AUDI will open doors to new customer segments and cement our role in premium EV and ICE markets.”

Audi’s Five China-First Debuts at Auto Shanghai 2025

These next-gen models are built on Audi’s advanced platforms: Premium Platform Electric, Premium Platform Combustion, and the Advanced Digitized Platform co-developed with SAIC.

Audi A5L

Platform: Premium Platform Combustion

Highlights: Extended 77mm wheelbase, 48V mild-hybrid engines, redesigned digital interior with Audi MMI panoramic display

Produced by: FAW Audi

Audi A5L Sportback

Platform: Premium Platform Combustion

Highlights: Sportback design, high-performance hybrid engines, China-specific tech ecosystem

Produced by: SAIC Audi

Audi Q5L

Platform: Premium Platform Combustion

Highlights: 125mm longer wheelbase compared to global version, spacious rear cabin, 48V mild-hybrid powertrains

Audi A6L e-tron

Platform: Premium Platform Electric

Highlights: 132mm longer wheelbase, 107 kWh battery pack, up to 770 km range, 800V fast charging, locally produced at Audi FAW NEV plant

AUDI E5 Sportback (New Sub-Brand Introduction)

Platform: Advanced Digitized Platform

Highlights: Maximum 579 kW output, 0–100 km/h in 3.4s, maximum 770 km range, rear-wheel and quattro configurations, striking new exterior design

Built with: SAIC

Digital Innovation and Personalization at the Heart

Next-generation cockpit experiences are present on all new models, with panoramic displays, connected infotainment, and customizable passenger interfaces. Driver assistance systems have also been comprehensively upgraded, providing safer, more comfortable driving experiences customized for China’s digitally engaged consumers.

A Unified Vision at the Audi Booth

Audi’s Auto Shanghai booth is an expression of its brand evolution with experiential displays and new visual identity. Audi China President Johannes Roscheck says:

“With FAW and SAIC, our joint booth embodies a new partnership era. Together, we offer innovation on premium combustion and electric mobility platforms.”

The Future?

AUDI AG Board Member for Sales and Marketing Marco Schubert underscored Audi’s ambition:

This expanded portfolio is meant to delight die-hard fans and attract new enthusiasts. It reflects our commitment to delivering unparalleled digital experiences and best-in-class mobility solutions in China.