From red carpet moments to grassroots football support, Toyota celebrates future NFL stars and community champions during the 2025 NFL Draft.

Toyota Champions Future NFL Stars and Local Heroes at 2025 NFL Draft

As the Official Automotive Partner of the NFL, Toyota Motor North America is powering up the excitement for the 2025 NFL Draft with a bold campaign spotlighting future football legends—and the people who helped them get there. Centered around the all-new 2025 Toyota Grand Highlander, the brand’s activation includes red carpet sponsorships, community support initiatives, and immersive fan experiences in Green Bay.

Toyota NFL Draft Highlights: Red Carpet, Fan Fest & Jordan Love

Red Carpet Sponsorship

Toyota will once again sponsor the NFL Draft Red Carpet, where top prospects will be celebrated alongside the mentors, coaches, and family members who supported their rise. Returning to anchor the coverage is 14-year-old football phenom Jazlyn “Jazzy” Guerra, joined by NFL insider Ian Rapoport and content creator Annie Agar.

Draft Experience Fan Fest

At the NFL Draft Experience near Lambeau Field in Green Bay (April 24–26), fans can make their own “grand entrance” at the Toyota NFL Grand Entrance area. Visitors can:

• Walk the red carpet and create a shareable highlight video
• Explore the 2025 Grand Highlander, all-new 2025 4Runner, and the Ultimate Tailgate Tundra
• Participate in immersive fan activities—all free with entry

More info available via NFL.com and the NFL OnePass app.

Toyota & Jordan Love Spotlight Young Talent on the NFL Stage

Green Bay quarterback and Team Toyota athlete Jordan Love will join Toyota to celebrate youth athletes on one of football’s biggest stages. During the Draft, NFL FLAG players will be elevated to the main theater stage to announce live selections, making their debut in front of thousands.

Toyota is also covering NFL FLAG Fall registration kit fees for teams within a 25-mile radius of Green Bay. This local initiative builds on Toyota’s national support for more than 182,000 youth football players across the U.S.

“Helping these young athletes visualize their path to success is powerful,” said Jordan Love. “Toyota and I are giving them the experience of a lifetime—from walking the red carpet to announcing a Draft pick.”

New 2025 Toyota Grand Highlander Stars in Draft Commercial

Just in time for the 2025 NFL Draft, the all-new Grand Highlander makes its cinematic debut in a new national commercial premiering April 21. The ad, inspired by the culture of “game day drip”, features youth flag football players arriving in slow-motion style in the Grand Highlander.

Key Highlights:

• Features real youth athletes stepping out in cinematic fashion
• Showcases Grand Highlander’s bold design, space, and presence
• Airs across TV, digital, and social platforms during Draft Week

Whether you’re headed to the NFL Draft or a neighborhood scrimmage, the Toyota Grand Highlander is built for a stylish and commanding entrance.

About Toyota in North America

Toyota (NYSE: TM) has been a driving force in the U.S. for nearly 70 years, with a deep commitment to innovation, sustainability, and community engagement. With 14 manufacturing plants and nearly 64,000 employees across North America, Toyota has produced nearly 49 million vehicles to date.

In Spring 2025, the company will begin automotive battery production at its North Carolina plant, reinforcing its position as the global leader in electrified vehicles, currently offering 32 electrified options across the Toyota and Lexus brands.