Porsche is accelerating toward electrification with impressive results in the first quarter of 2025. The brand delivered 71,470 vehicles globally between January and March, with 38.5% of those being electrified models—a clear signal that electric performance is driving customer interest worldwide.
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Electrified Vehicles Account for Nearly 40% of Q1 Sales
Electrified vehicles made up a growing portion of Porsche’s Q1 2025 sales:
- 25.9% of fully electric vehicles
- 12.6% plug-in hybrids
This shift aligns with Porsche’s broader strategy to offer a balanced powertrain mix, catering to a diverse, global customer base.
“The all-electric Macan made a significant contribution to our rising electrification rate,” said Matthias Becker, Porsche AG Board Member for Sales and Marketing. “We’re continuing to deliver a well-balanced powertrain offering that meets regional preferences across sports sedans, SUVs, and two-door models.”
Global Deliveries by Region – Q1 2025
| Region | Q1 2024 | Q1 2025 | Change |
|---|---|---|---|
| Worldwide | 77,640 | 71,470 | -8% |
| North America | 15,087 | 20,698 | +37% |
| Germany | 11,274 | 7,495 | -34% |
| China | 16,340 | 9,471 | -42% |
| Europe (excl. Germany) | 20,044 | 18,017 | -10% |
| Overseas & Emerging Mkts | 14,895 | 15,789 | +6% |
Key Regional Highlights:
- North America led with the strongest year-over-year growth at +37%, helped by cleared import delays from 2024.
- Overseas and Emerging Markets saw steady progress with a 6% increase.
- Germany and China posted declines, driven by market-specific challenges, including European cybersecurity regulations and China’s economic slowdown.
- Europe (excluding Germany) was down 10%, partially due to strong Q1 2024 catch-up sales and ongoing supply gaps for combustion models.
Top Models: Macan Leads with Electrified Momentum
| Model | Q1 2025 Deliveries | Change YoY |
|---|---|---|
| Macan (total) | 23,555 | +14% |
| – All-electric Macan | 14,185 | – |
| – Gas Macan | 9,370 | – |
| Panamera | 7,769 | +27% |
| 911 | 11,390 | -12% |
| 718 Boxster/Cayman | 4,498 | -22% |
| Taycan | 4,203 | -1% |
| Cayenne | 20,055 | -28% |
- The Macan emerged as Porsche’s bestseller this quarter, with over 60% of Macan deliveries being electric.
- The Panamera posted the strongest growth (+27%), boosted by the launch of the new model.
- The 911 experienced a modest decline (-12%) due to final sales of its previous generation and the phased rollout of new derivatives.
- 718 models were impacted by restricted availability linked to European cybersecurity rules.
- The Taycan held steady (-1%), while the Cayenne saw a dip (-28%) after a strong prior-year quarter.
Outlook for 2025: Balancing Demand with Electrified Innovation
Porsche remains optimistic for the remainder of the year, emphasizing a flexible, “Value over Volume” strategy.
“Customer demand remains solid. We’re investing in both our brand and product lineup to stay agile and focused on long-term value creation,” said Becker. “Our commitment to three drive types—combustion, hybrid, and electric—remains strong as we plan into the 2030s.”
With a refreshed portfolio and the continued rollout of electrified variants, Porsche is well-positioned to adapt to shifting consumer preferences while maintaining its performance heritage.
